Instead of just clicking the back button, you need to click the tabs button and then select the previous tab. When you click a link that opens in a new tab on a mobile browser, it can take two clicks to get back to the previous website. This can also save bandwidth for your visitors. If clicking “back” triggers the loading of a lot of ads and scripts, then it is probably better to open external links in a new tab. In that case, the visitor may need to wait for several seconds before being able to start consuming the content again. This is because the site may need to refresh ads and scripts, which leads to a lot of shifting design elements. If your site is ad-heavy, then clicking the “back” button to go back to your website may not be ideal. If you expect that your readers may click around the external site before eventually returning to your site, then opening links in a new tab is best. Then there is no need to press the back button multiple times. On the other hand, if the link opens in a new tab, the user can click around the other website and then easily get back by closing the new tab or clicking the tab that your site is on. If a user clicks on an external link that opens in the same tab, then that could make it harder to get back to your site.įor example, if the user clicks around the new site after opening the link, then the user may need to click the back button multiple times before getting back to your site. Having your external links open in a new tab could possibly help improve engagement metrics like bounce rate and time on site. Many website owners prefer to open external links in a new tab in order to keep visitors on their site longer. There are several considerations to keep in mind. Most of the debate revolves around external links and whether they should open in the same or a new tab. Should you open external links in a new tab? If you decide to open an internal link in a new tab, then you should probably tell the reader about it, for example by putting “(opens in new tab)” next to the link. This is the standard behavior and anything else is going to be highly unexpected for users. With very few exceptions, internal links should open in the same tab or window. Internal links should open in the same window If you are using a smartphone or tablet, you can usually see where a link goes with a long press. If it goes to a different domain, then it is an external link. If it goes to the same domain as you are currently on, then it is an internal link. When you do, you should see the URL of the link at the bottom of the screen. ![]() If you are using a computer, then you can see whether a link is an internal or external link by hovering over it.
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