Scent makers achieve this in different ways. "The way that smell can take you somewhere else is quite evocative-and people don't just want a fragrance anymore, they want a whole experience." "Travel-related scents are definitely a trend right now," says Karl Bradl, the founder of luxury fragrance boutique Aedes de Venustas, who has created perfumes based on Mexican copal resin, which he first smelled in Tulum, and on a flower that grows only in the mountains of Israel (the award-winning scent Iris Nazarena). Now, a wave of new fragrances plays up these associations in particularly powerful and creative ways, leading us by our noses to places we may never have even dreamed of visiting. Because many notes are so closely associated with their point of origin-French lavender, Sri Lankan cinnamon, Bulgarian rose-the essence of wanderlust is inherent in perfumery.Īnd indeed, the history of the art is itself bound up with great journeys: The attars and resins that were carried along the Incense Route from Yemen to Rome in antiquity, as well as the botanical curiosities that were brought back to England during the Elizabethan Age of Exploration, made their way into perfumes. A whiff of banana-tinged coconut can drop us on a beach in Waikiki a hint of cardamom can take us on a passage to India. ![]() Much has been made of perfume's connection to memory-an aroma's ability to spark instant déjà vu is due to the olfactory system's cozy proximity to the part of the brain that stores and processes past experiences-but scent also has the power to transport our minds around the globe. ![]() As the founder of Juniper Ridge, a fragrance company based in Oakland, California, that creates wearable eaux from plants and flowers foraged during epic camping trips around California and the Pacific Northwest, Newbegin has made it his mission to "put places in bottles." That means lugging a converted whiskey still on mountain hikes, distilling mushrooms, ferns, wood-and, yes, even dirt itself-to capture the northern Sierra Nevada "when winter is right around the corner and the air has a light, sweet smell," or "the incredibly beautiful, ephemeral wildflower bloom in Topanga Canyon that happens in the springtime after storms have rolled off the Pacific." With the resulting collection of all-natural Juniper Ridge scents, Newbegin says, "I really want to take people to a very specific location, and take them in deep." Likewise, some public figures' fragrances might overshadow their reputations, like Hennessy heir Kilian Hennessy and his By Kilian collection.When self-proclaimed wilderness perfumer Hall Newbegin says, "I spend a lot of time with my nose to the ground," he means it literally. Paloma Picasso, Paris Hilton, and Ivanka Trump each have famous fathers, for instance, but the degrees to which each women are associated with beauty, fashion, and retail vary. ![]() The designation of a celebrity fragrance is also a balance between the public figure's notoriety and the separate reputation of the brand. The scents are then marketed the association with the celebrity's name usually being the selling point of the campaign. Many celebrities have signed contracts with perfume houses to associate their name with a signature scent, as a self-promotion campaign.
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